Digital Accessibility: A Guide to Global Inclusion
Have our accessibility experts contact you
Share via:
The internet, accessible across various devices and locations, has revolutionized our modes of interaction and work. Yet, disparities in digital access remain a significant challenge. Studies indicate that the average website homepage contains around 50 accessibility errors, underscoring the ongoing issues in digital inclusion.
Web accessibility ensures that all users, regardless of their abilities or cognitive disabilities, can access and utilize online information and functionalities. Keeping in tandem with this, web developers are becoming aware of the importance of creating accessible digital spaces.
While we are making strides toward inclusivity, a lot goes into establishing fully inclusive digital environments. This is why businesses must ensure their websites are accessible to all users, including those with disabilities.
However, navigating the complex and evolving landscape of web accessibility regulations can be challenging for businesses that need to operate. That is why we at ADA Site Compliance provide comprehensive solutions to reach compliance.
With our team of experienced compliance professionals consistently monitoring regulatory trends, businesses can be confident that their websites adhere to the necessary standards.
What is Digital Accessibility?
Digital accessibility ensures equality by enabling a user with disabilities, or a situational disability that impacts major life activities, to navigate and understand websites, online applications, and digital documents.
However, accessibility is not achieved with the push of a button or overnight. It requires proactive efforts from those who publish digital content, including websites, emails, and documents, to ensure it is accessible to everyone.
That is why the following eleven success criteria help while evaluating the digital accessibility of a website, app, digital format, or document:
- Is the content accessible via screen readers? Adhering to this is crucial for individuals who are blind or have visual impairments and rely on screen readers to engage with digital content.
- Are captions or transcripts provided for all audio and video content? This accessibility feature is essential for users who are deaf or hard of hearing, and it’s also valuable for settings where audio playback is not feasible.
- Does your website support font size adjustment and screen magnification? This is essential for those who rely on these features to enlarge text through magnification software or browser settings.
- Are the contrasts on your website sufficiently strong for users with visual impairments to differentiate elements easily?
- Is your website’s text adjustable up to 200 pixels larger in compliance with ADA standards without requiring assistive technology? This feature is crucial for providing a comfortable reading experience for visually impaired users.
- Is your website fully navigable via keyboard alone? This functionality is necessary for individuals with physical disabilities who cannot use a mouse for navigation. They generally depend on keyboard commands or assistive devices like speech recognition or eye trackers to navigate the website.
- Are the interactive elements on your website, such as buttons and links, large enough and spaced adequately to assist those with fine motor difficulties, including conditions like Parkinson’s?
- Does your website avoid using animations with rapid flickering or flashes, which can harm individuals with photosensitive epilepsy?
- Have you eliminated horizontal scrolling on your website to enhance accessibility for users who rely on assistive technologies?
- Do you supply text alternatives for visual elements? You must provide text descriptions for all visual media to ensure that people with visual impairments can access and understand your content through screen readers.
- Are audio or video captions present on all your multimedia content? The need for captions is better understood if you imagine watching a video with the sound turned off or when it’s hard to make out the dialogue. Including captions is helpful for those with hearing challenges and helps anyone who prefers to consume video content silently, like while in the library.
We must understand that each user has unique needs and requirements when accessing websites. This is why web developers and website owners must prioritize accessibility in web content. Ensuring our websites are designed to be as user-friendly and accessible as possible for the largest audience is crucial.
What are Digital Accessibility Laws?
Several countries have enacted laws requiring digital accessibility, making it essential for websites and applications to be accessible under legal mandates. Let’s explore some key digital accessibility laws that make digital content accessible:
1. The Americans with Disabilities Act (ADA)
The ADA is a crucial piece of U.S. civil rights legislation that extends to physical disability and digital accessibility. It obliges private and public sector organizations to ensure their digital platforms, including websites and apps, are accessible to people with disabilities. This law highlights the importance of inclusivity in the digital world, as well as in physical environments.
2. Section 508
Section 508 is a significant U.S. federal law that requires all electronic and information technology purchased by the federal government to be accessible to individuals with disabilities. This includes ensuring that all digital services provided by federal agencies, such as communication technology like websites and software, are focused on inclusivity and equal access in the digital landscape.
3. Websites and Software Applications Accessibility Act
It was in 2022 that Senator Tammy Duckworth introduced the “Websites and Software Applications Accessibility Act” to enforce accessibility standards under the ADA. This legislation ensures that covered entities provide digital platforms accessible to people with disabilities and do not discriminate.
It also proposes creating a definitive, enforceable standard for accessibility alongside a technical assistance center and an advisory committee to support the development of accessible technologies. The bill has been introduced but has not yet been voted on by the House or Senate.
4. Web Content Accessibility Guidelines
The WCAG is recognized globally as the benchmark for crafting accessible digital content. WCAG updates are regular, ensuring the guidelines address new challenges and remain relevant as technology progresses.
This is why the World Wide Web Consortium (W3C) published a third draft edition in July 2023 to refine guidelines and better serve individuals with and without disabilities, including those with cognitive challenges.
These updated guidelines aim to provide detailed recommendations to improve accessibility across various forms of disabilities. Designed to aid individuals with a spectrum of conditions, including blindness, low vision, hearing impairments, limited mobility, speech disabilities, sensory issues, and cognitive impairments, these guidelines are meant to be universally applicable.
They will cover multiple devices such as computers, tablets, smartphones, cell phones, wearables, and other smart technologies. They will address all types of web content, from static and dynamic to interactive, including multimedia, audio content, and immersive environments like virtual and augmented reality.
The guidelines also encompass web tools like user agents, browsers, content management systems, authoring tools, and testing instruments.
These are examples of the comprehensive range of digital and accessibility requirements and laws worldwide. With the fast pace of technological advancements, businesses, and organizations must keep abreast of these regulations to ensure their digital assets remain compliant and user agents evolve to provide accessible digital experiences.
Frequently Asked Questions
1. Is WCAG a legal requirement in the US?
WCAG is not directly mandated by U.S. law. It is commonly utilized as a framework for creating accessible online content and is frequently cited in legal discussions to outline best practices for accessibility.
U.S. legislation, such as the Americans with Disabilities Act (ADA) and Section 508 of the Rehabilitation Act, incorporates WCAG principles to ensure digital environments are inclusive and compliant. Therefore, while WCAG is not legally binding alone, it does play a significant role in shaping accessibility standards and legal norms in the U.S.
2. What are the 4 principles of accessibility that require that content be?
The (WCAG) establishes that content online must adhere to four fundamental principles to be accessible: perceivable, operable, understandable, and robust. These four principles ensure that all users can easily access digital content, regardless of their abilities.
These four key principles are:
a. Perceivable
Perceivable means that information and communication technology should be presented easily to all users.
b. Operable
To be operable means that interfaces are navigable and usable.
c. Understandable
This means users can easily understand information and the user interface.
d. Robust
To be robust, all web content must be compatible with various user agents, including assistive technologies.
3. Is digital inclusion the same as digital accessibility?
While digital inclusion and the digital realm of accessibility are interconnected, they serve different purposes. Digital accessibility primarily focuses on making digital environments usable for people with impairments by tackling specific technical barriers.
On the other hand, digital inclusion is a broader concept.
It is a concept that not everyone incorporates accessibility but also extends to ensuring internet access, the affordability of technological tools, and digital literacy. Its goal is to guarantee that all individuals, particularly those in underprivileged communities, can access and effectively utilize most information and communication technologies.
4. What are digital accessibility guidelines?
Digital accessibility guidelines ensure that all digital content and technologies are accessible to all users, including those with disabilities. These guidelines, such as the (WCAG), set standards for making websites, applications, mobile devices, and other digital platforms more universally accessible to users.
They address the need for visual, auditory, and physical accessibility in digital interfaces. The objective is to eliminate any possible obstacles.
WCAG updates are regular, ensuring the guidelines address new challenges as technology progresses so that individuals with disabilities and learning disabilities can fully engage with digital environments.
Conclusion
In summary, the digital age of accessibility goes beyond mere compliance; it is fundamental to building a globally inclusive society. Therefore, companies must ensure their websites are accessible to all, including individuals with disabilities.
As the landscape of web accessibility laws continues to evolve, navigating these regulations can be daunting, especially for business owners. This is why we at ADA Site Compliance offer thorough solutions to help businesses meet these standards.
With a dedicated team of compliance professionals keeping abreast of regulatory changes, we ensure your digital platforms are compliant.
Remember, as technology becomes increasingly embedded in our lives, the importance of digital accessibility escalates. We must strive to eliminate barriers to digital experience and foster an environment where digital resources are equally accessible, enhancing equality and inclusivity in our digital world.
Get your FREE WEBSITE SCAN here today!
Share via:
Speak With An Expert Now
Have a question?
We’re always here to help.
The ADA prohibits any private businesses that provide goods or services to the public, referred to as “public accommodations,” from discriminating against those with disabilities. Federal courts have ruled that the ADA includes websites in the definition of public accommodation. As such, websites must offer auxiliary aids and services to low-vision, hearing-impaired, and physically disabled persons, in the same way a business facility must offer wheelchair ramps, braille signage, and sign language interpreters, among other forms of assistance.
All websites must be properly coded for use by electronic screen readers that read aloud to sight-impaired users the visual elements of a webpage. Additionally, all live and pre-recorded audio content must have synchronous captioning for hearing-impaired users.
Websites must accommodate hundreds of keyboard combinations, such as Ctrl + P to print, that people with disabilities depend on to navigate the Internet.
Litigation continues to increase substantially. All business and governmental entities are potential targets for lawsuits and demand letters. Recent actions by the Department of Justice targeting businesses with inaccessible websites will likely create a dramatic increase of litigation risk.
Big box retailer Target Corp. was ordered to pay $6 million – plus $3.7 million more in legal costs – to settle a landmark class action suit brought by the National Federation of the Blind. Other recent defendants in these cases have included McDonald’s, Carnival Cruise Lines, Netflix, Harvard University, Foot Locker, and the National Basketball Association (NBA). Along with these large companies, thousands of small businesses have been subject to ADA website litigation.
Defendants in ADA lawsuits typically pay plaintiff's legal fees, their own legal fees for defending the litigation, and potential additional costs. In all, the average cost can range from tens of thousands of dollars, to above six figures. There are also high intangible costs, such as added stress, time and human capital, as well as reputational damage. Furthermore, if the remediation is incomplete, copycat suits and serial filers can follow, meaning double or triple the outlay. It's vital to implement a long-term strategy for ensuring your website is accessible and legally compliant.